#SELOVES: Indigo Sets Its Sights On Spring
Setting its sights beyond being a bookseller, Indigo has made successful attempts in defining the definition of Canada’s first cultural department store. And it’s succeeding. From year to year, it has improved its selection of category offerings while staying true to their core beliefs of supporting up-and-coming and established talents. Yes, they still sell plenty of paper products, only this time they’re presented among collections of other stylish things for the home and beyond.
With the motto of “Your great Canadian summer starts here” as a jumping off point, spring/summer looks to the great outdoors as inspiration. Canada only has so many months of warm weather, so Indigo has curated collections designed to enjoy the snowless seasons for as long as they last.
Imagine cottage style without the mosquitoes – pillows with cute critters (these raccoons won’t bite, but they’ll want to snuggle!) for the inside, melamine plates and tin ware for the outside – with plenty of things for the guys and the BBQ (spices and sauces to spare).
Additional decor trends are all about indigo – literally. The washed out navy blue and batik-style prints can be seen across pillows and throws as well as the in-house line of accessories. And when you think of blue, inevitably, you think of the sky and the ocean (or lake, if you’re Canadian).
Accessories look at rainbow stripes, lemonade – yellow and pink – and watermelon motifs, with bags, wallets, candles, throws and more. The beach is just within reach with fluffy towels, but make sure to regularly clean the clear PVC carryalls; they’re too pretty to be filled with sand.
Ranunculus and violets on white and black backgrounds are also a graphic – one is light and airy, the other dark and sensual – way to add a pop of pattern to an outfit. If prints aren’t your thing, there are always plenty of black and white items (for the home, or not) for the minimalist at heart.
After seeing all of those blooming florals, one can’t help but think of the spring. Indigo doesn’t want its customers to think of cold and snow, but of warmth and rebirth. And maybe that’s the point.
– Steven Carver